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Downtowner Magazine Demographic Survey

Dear Subscriber Friend:

Let's face it, in the Magazine Publishing Business, we serve two masters. The readers, and then the advertiser. Without a strong readership, our advertisers can't get the value out of their advertising dollars, which enable us to attract better writers, and photographers and to focus on constantly improving The Downtowner.

The areas of South Metro Denver in which we live, work and play need a quality, focused resource like The Downtowner; this has been my passion since starting this magazine over two years ago, and will continue to drive me to grow and improve my magazine for your benefit.

Frankly, this is where I can use your help. I want to prove to the larger potential advertisers in my magazine just how valuable you, my readers, are; I want to prove to them you are the smartest, most discerning and most affluent consumers in the Denver Metro area. So you might be asking yourself how can I do that without jeopardizing your individual confidentiality and anonymity?

Well, I came up with the idea of determining some collective demographic statistics which might be of interest to potential advertisers. An example might be to approach potential restaurant advertisers with data that shows:

"83% of our readership, eats out at restaurants an average of 5.7 times a month. Also, an average reader household of 4 spends $ 95 for dinner on average. They prefer restaurants with valet parking, and they value a more diverse wine selection. "

With this information, we are able to concentrate our efforts on what is really important to you.

Thank you for taking time to fill out our Readers' survey. Please be assured that your information will NEVER be sold or used for any purpose other than to validate your free subscription to The Downtowner Magazine.

We very much appreciate your willingness to participate and as such you will be entered to win $100.00 cash. Drawing to be held July 31st, 2007. Must be 18 or older to win, one entry per household..

I greatly appreciate and sincerely value your help.

Respectfully,

Danial R. Griggs
Publisher
The Downtowner magazine
www.thedowntowner.com

Personal Information

Name
Address
City/State/Zip
Phone
Email
Age Group	25-35 36-45 46-55 56-65
Gender	Male Female
Marital Status	Single Married

I. Automotive

1. How many automobiles are in your household?

1 2 3 4+

2. What is your annual household income?

3. Do you plan on or anticipate purchasing a new car in the next...

4. How do you typically purchase a car?

5. Do you tend to buy ...

6. Will you have any new drivers (16 year olds) in your household in the next...

7. How much do you tend to spend on a car purchase?

8. How much does affordable, high quality service offerings or pre-paid service options (i.e. oil changes every 5,000 miles) influence your decision of what and where to purchase?

It is the entire decision
It is extremely important
It is a neutral consideration; the car is more important
It is relatively unimportant
Not a factor in my decision

9. What incentives, programs or marketing could a local car dealership offer to attract your business loyalty?

II. Hotels

1. How many times a year would you stay in a hotel?

Once Twice Three or more

2. On what special occasions might you consider staying at a hotel instead of your home?

3. What specifically would you make your decision of where to stay based upon?

Location
Bed and Breakfast included
Special Brunch
Romantic Packaging and Incentives
Restaurants or night life nearby
Hotel Chain (i.e. points or rewards programs)
Special marketing programs
Other:

4. What time of year are the special occasions (Anniversary, Birthda's or Special occasions) you might stay overnight in a hotel (Choose all that apply)?

5. What incentives, programs or marketing could a local hotel offer to attract your business loyalty or more frequent excursions?

III. Jewelry Chains/Stores

1. On what special occasions might you consider purchasing expensive Jewelry as a gift?

2. Is there an engagement, wedding or major anniversary (i.e. 10,25 or 50 years) in your household planned in the next...?

3. What specifically would you make your decision of where to buy Jewelry based upon?

Location
Price
Special Services (i.e. Cleaning service for Life?)
Romantic Packaging and Incentives
Special Cuts or Educational programs
Jewelry Chain (i.e. points or rewards programs)
Special marketing programs
Other:

4. How many times a year (in the next 12 months) might you invest in Jewelry for yourself and/or as a gift?

None Once Twice Three or more

5. What time of year are the special occasions (Anniversary, Birthday�s or Special occasions) you might purchase Jewelry as a gift (Choose all that apply)?

6. What incentives, programs or marketing could a local Jewelry store or chain offer to attract your business loyalty or more frequent purchases?

IV. Restaurants

1. On what special occasions might you consider going out for a special dinner?

2. How many times a month do you go out for dinner?

Once Two to three Three to Five Five or More

3. On average, how much do you spend on dinner when you just go out for an ordinary meal?

Between $ 10 and $ 20/person
Between $ 20 and $ 30/person
More than $ 30/person

4. Typically, how much do you spend on dinner when you go out as a special occasion or celebration?

Between $ 20 and $ 30/person
Between $ 30 and $ 50/person
Between $ 50 and $ 75/person
More than $ 100/person

5. What time of year are the special occasions (Anniversary, Birthday's or Special occasions) you might consider a more expensive or special restaurant (Choose all that apply)?

6. What specifically would you make your decision of where to go to a restaurant upon?

Location
Price
Quality of food (i.e. referred by a friend or testimonial of someone influential)
Special Services (i.e. Best bar, Valet parking, ambience or wine selection?)
Romantic Packaging and Incentives
Restaurant (i.e. points or rewards programs)
Special marketing programs

7. What incentives, programs or marketing could a local Restaurant or chain offer to attract your business loyalty or more frequent purchases?

V. Cable (Comcast) vs. Satellite (Direct TV)

1. Do you currently use...?

Cable Dish/Satellite Both

2. How many Television sets are in your home?

One Two Three Four or more

3. How many are connected to a premium service?

One Two Three Four or more

4. Have you considered switching services in the last twelve months?

Yes No

5. What are you most dissatisfied with in your current service (choose all that apply)?

Price
Availability and cost of Premium Channels
Availability of HDTV
Picture Quality
Speed and ease of installation
Reliability
Ongoing Education
Ease of Use
Service and support delivery
Other:

6. What benefits would make you switch from current provider?

Price
Availability and cost of Premium Channels
Availability of HDTV
Picture Quality
Speed and ease of installation
Reliability
Ongoing Education
Ease of Use
Service and support delivery
Other:

7. What incentives, programs or marketing could a Cable or Satellite TV company offer to attract your business loyalty or more frequent purchases?

You can inexpensively advertise on this site to reach thousands of potential customers. Tell me how.

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